The NXT Generation pack was released on November 21, 2017, while the pre-order and deluxe edition bonus content was available as a separate purchase a week earlier. Season pass details were unveiled on September 27, featuring the Accelerator, MyPlayer kick start, New Moves pack, NXT Generation pack, and the Enduring Icons pack. On September 26, 2K announced that for the first time, the PC version of the game will release alongside its console counterparts on October 17. Two days later, 2K announced that the soundtrack for the game would be curated by The Rock and will feature a mix of classic rock, modern rock, and hip hop. On August 16, 2K and IGN announced the first 47 playable characters, with a roster reveal special hosted by Corey Graves, Renee Young, and Goldust. The Collector's Edition (as well as the Deluxe Edition) has two additional playable versions of Cena (included with 2006's ECW One Night Stand and WrestleMania XXVI attires), as well as Batista and Rob Van Dam as playable characters. Unlike previous years, the Collector's Edition included the game's season pass. The collector's edition revolves around John Cena, commemorating his 15 years in the WWE, and includes a Cena action figure, a piece of the ring mat from his victory at the 2017 Royal Rumble, and an autographed photo from Cena. On July 27, 2K Sports announced the Collector's Edition, called the 'Cena (Nuff)' edition. On July 10, 2017, a Nintendo Switch version was also confirmed. The game's Deluxe Edition was also announced, giving players access to the game four days early, along with the season pass and additional in-game content.

The second trailer features Kurt Angle visiting the ruins of the warehouse and finding a pair of his boots among the ashes, which announced Angle as the game's pre-order. In the trailer, it features Rollins vandalizing and burning down a fictitious WWE warehouse in Stamford, Connecticut, as well as showing the tagline 'Be Like No One'. On June 19, 2017, 2K released a trailer, revealing that Seth Rollins will be featured as the game's cover star. On May 23, 2017, 2K Sports announced WWE 2K18 would be released in Q3 2017.

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